Category Archives: marketing

Juicy Couture Fortune Cookies

You may be thinking that personalized fortune cookies aren’t a promotional item that is right for your business. Or that fortune cookies aren’t an effective way to engage your customers and promote your brand. Both of these assumptions would be incorrect.

FancyFortuneCookies aren’t your plain traditional fortune cookies. As a result businesses that use our flavored fortune cookies receive a better response from customers and clients because of the uniqueness of the cookies. Fortune Cookies receive a 92% read rate according to Wharton School of Business. Imagine that! 92% of the people that get a fortune cookie from your business will read the fortune and see your sales message. Some studies say that as many as 97% of people read a fortune cookie fortune.

Juicy Couture has ordered from FancyFortuneCookies more than once. Here are photos of how they incorporated the cookies into their store.

The employees carried silver trays with the fortune cookies on them. Inside the cookies were messages to the customers about their latest product promotions. Some even offered discounts if a purchase was made that day. It went over so well, Juicy Couture is placing their second order for fortune cookies with us. They didn’t go to a different company, they stayed with us. Why? Because we take care of our clients from beginning to end.

Fortune Cookies personalized with your sayings can be very effective when used to promote your business, services, products, and even your blog. Have you ever been able to resist opening up a fortune cookie, tugging the little fortune out and reading what fate has in store for you? I haven’t. I read them all the time. When the fortunes are especially clever or meaningful I save them. I have a whole collection of fortune cookie sayings and I’m even surrounded by fortune cookies all day long.

Custom fortune cookies can be used to promote a specific product. Mention the selling points on the fortunes. “Did you know the Audi A4 receives 5 stars in all crash test rating areas? Ask about a test drive today.” Personalized fortune cookies can help you to “sell yourself.” “Sandy Johnson has sold over 500 homes in 2009 alone. I would be so fortune-ate for my next sale to be yours!” Promote your business with a clever fortune cookie saying or special discount. “You are fortune-ate! Present this fortune for 10% off any purchase today!” You can even use personalized fortune cookies to promote your personal blog!

When looking for ideas on what type of messages to use, we are here to help. In 20 years of business we have encountered many different businesses and have become experts at meeting our clients needs and helping our clients create effective fortune cookie messages and fortune cookie campaigns.

Call today 888-776-6611! Let us created a solution for your business.


Love Them Up – Keep Them Forever

Received this great feedback from a customer today who also did a post about great customer service on her blog. Lori’s company is “Love Them Up & Keep Them Forever.” And judging by the content of her blog all on Customer Service Through Connection, she has a lot of useful skills and advice to offer individuals and business owners.

What do you think is going to differentiate you and your company from all the other businesses and sales people offering the same things???

Customer Service

Right now the only thing that is going to differentiate and put you one step above your competition is your level of customer service. You may get a customer to be your customer one time through mediocre service, but you won’t keep your customer as a customer for very long.

Here is a link to Love Them Up & Keep Them Forever.

Keeping your customers coming to you again and again is the most valuable long term investment you can make. It’s the LIFETIME value of the client that matters. You can’t be depending on the one time transaction.

Here is Lori’s response to the survey she writes about in her blog:

Hi Erin ~ I’m so sorry that I neglected to respond to your survey. I was so pleased to receive it that I wrote about it on my customer service blog at It’s a great example of how to let customers know you care about their needs and to get the much-needed feedback that helps you keep things running smoothly. The fortune cookies worked out wonderfully for us. We didn’t use them for an event, we used them for a promotion. I’m a big fan of “guerilla marketing” and the cookies went out with a video demo reel of our tv studio’s work. Our clients have responded wonderfully and I’ll personally send you a sample of how we used them. Thank you so much for your lovely follow up. Take care, Lori Jo Vest Managing Director Communicore Visual Communications Check out our youtube channel at

Thank your clients! Once you bond and actually get the transaction, it’s little things that make the difference. Send a thank you note. If it’s a big deal, send them a little gift. And make it something that will stand out and really be noticed. Like personalized fortune cookies. Or a giant fortune cookie. Give them a reason to want to do business with you again, and again and again and again.

That’s the only way to build a successful business and keep it from failing.