Category Archives: direct mail

Love Them Up – Keep Them Forever

Received this great feedback from a customer today who also did a post about great customer service on her blog. Lori’s company is “Love Them Up & Keep Them Forever.” And judging by the content of her blog all on Customer Service Through Connection, she has a lot of useful skills and advice to offer individuals and business owners.

What do you think is going to differentiate you and your company from all the other businesses and sales people offering the same things???

Customer Service

Right now the only thing that is going to differentiate and put you one step above your competition is your level of customer service. You may get a customer to be your customer one time through mediocre service, but you won’t keep your customer as a customer for very long.

Here is a link to Love Them Up & Keep Them Forever.

Keeping your customers coming to you again and again is the most valuable long term investment you can make. It’s the LIFETIME value of the client that matters. You can’t be depending on the one time transaction.

Here is Lori’s response to the survey she writes about in her blog:

Hi Erin ~ I’m so sorry that I neglected to respond to your survey. I was so pleased to receive it that I wrote about it on my customer service blog at It’s a great example of how to let customers know you care about their needs and to get the much-needed feedback that helps you keep things running smoothly. The fortune cookies worked out wonderfully for us. We didn’t use them for an event, we used them for a promotion. I’m a big fan of “guerilla marketing” and the cookies went out with a video demo reel of our tv studio’s work. Our clients have responded wonderfully and I’ll personally send you a sample of how we used them. Thank you so much for your lovely follow up. Take care, Lori Jo Vest Managing Director Communicore Visual Communications Check out our youtube channel at

Thank your clients! Once you bond and actually get the transaction, it’s little things that make the difference. Send a thank you note. If it’s a big deal, send them a little gift. And make it something that will stand out and really be noticed. Like personalized fortune cookies. Or a giant fortune cookie. Give them a reason to want to do business with you again, and again and again and again.

That’s the only way to build a successful business and keep it from failing.


Unique Business Cards that Get Almost Unbeleivable Results

Right now in this economy, every one is looking for new ways to breakthrough the clutter. Relationship Marketing is the only type of marketing that really counts right now. But how can you stand out enough to begin building a relationship with a new prospect.

Mark, at Rescue Marketing posted a great little blog post back in October that really drives this point home. Our business is made up of about 90% referrals and direct traffic. So we are HUGE fans of Relationship Marketing here. And yes, I know our site is aging… Fast.

Fortune Cookie Marketing

Fortune Cookie Marketing

We have been on the internet since 1990, before most people knew what the internet was. In spite of our “aging site” we have done business with people like Oprah, Donald Trump, Ozzy, Conan, and too many fortune 500 and fortune 100 to list. For you direct marketers out there – because we really are a direct marketing company, our vehical just happens to be an innocent looking fortune cookie – it has been our pleasure to work with marketers like Chet Holmes, Alex Mandossian, Paul Lemberg, Seth Godin, Bob Proctor and many more just like Mark.

Fortune Cookies are just that – a marketing tool. A chance to get noticed. To break out of the herd mentality and get on the path of growing your business. Use them to educate your prospects and clients about what you do. Maybe you clean carpets and want to let people know that you also clean grout and tile. Or are you a ghostwriter who can put together more than just articles. You can use a clever marketing tool to the get the message across without being “sales-y”!

Mark, thank you for using us as a teaching tool. And for spurring us forward to re-skin our site yet again. We know exactly where you are coming from and are headed toward and would be honored to contribute to your book, blog or other projects you have in the mix anytime in any way.

Shocking 95% Direct Mail Response

The toughest job most businesses face today is reaching your prospect or target market with with your message. Whether your are trying to generate new business or get people to RSVP for a charity dinner, unless you stand out from the rest of the clutter your prospects will never see it. Let alone respond.

A dimensional mailer, think of an envelope with an ink pen in it, is one of the most effective ways to reach a prospect. I would highly suggest every business owner out there test some sort of dimensional mailer. An average mailer will generate an 8% response rate and ranks 2nd for Return On Investment. So what if you could get a 30% response, or even a 95% response rate?

Don’t believe it’s possible? Keep reading.

Pam Anderson – not of Baywatch fame – from the Indiana Roof Ballroom, one of the Midwest’s premiere entertainment venues and banquet facilities, was looking for a unique way to promote its annual patron’s dinner. She called us and decided to go with our “baby giant” fortune cookies to send out invitations to the event.

Here’s the invitation:

The Astounding Results…

95% Of The 400 People Invited, Responded!!!

A local Indianapolis Star reporter who was covering the event couldn’t believe the claims, so he talked to Pam and was shocked. Even though the RSVP date was over a month and a half away, 95% of the invitees had already responded.

For more tips and tricks on dimensional mailers click here.